Whether it is simplified product comparison charts, optimal lead forms, or chatbots that help convert, your ecosystem can make or break your lead volume.
We’ve all had the conversations that feel arbitrary when it comes to how to increase form conversion rates. Sales teams may want more information than what a form should have for maximum conversions.
To be the least arbitrary person in the room, testing is the card to play in every case. Is it a green button that works best for buttons? Should you require a phone number? What about open fields like “tell us about your needs” and others that require the user to input their context?
Testing takes all conjecture out of play and helps all stakeholders gain confidence.
Assuming you have convincing content that has driven an increase in user consideration, deploying these tactics can help capture a user’s information as a lead for your team.
Helping simplify product and services pages through bots can lead to significant increases. With the bots deployed in these cases, you’ll often see conversion rates above 40% when interacting with a bot vs 20% when interacting with a form.