I believe every human wants to help the world in a variety of ways. But in order to help, users have to understand the impacts and where they can help.
Think of the last time you first started to show interest in something. What did you do to research that interest more, find products related to it, gain more knowledge of the subject at hand? If it didn’t include Google and social media, you’re considered a digital unicorn.
People are searching for ways to help all kinds of difficult situations. Helping the homeless, feeding the hungry, mentoring teenagers and a million other things are top-of-mind for users across the web.
So how do you get in front of them when they’re indexing higher with interest?
Direct response fundraising ads are different in nature from other sectors. Showcasing the need state along with a strong CTA is critical.
