With digital fundraising, creating an emotional connection that addresses their concern and grows them to be a champion over time is the goal.
The first step in digital fundraising is to grow awareness of the cause and awareness of your organization. Being visible when someone who is concerned about an issue your organization helps solve for is critical.
Communicating your approach and your programs to help achieve your mission and help your community is a key step for someone looking to an organization who they can invest in. Visuals, calls to action and drawing on the emotional connection is the next step.
With almost $100M in fundraising revenue that I’ve driven over the years across sectors, the equation is the same. Keeping the transaction simple while providing social proof and financial efficacy is a concern in this stage.