2021 Year In Fundraising
2021 results for digital fundraising were strong Check out some key nuggets from 2021’s key results. Using the approach of driving awareness, increasing consideration and converting donations brought substantial returns in 2021 Digital fundraising can seem like just an extension of direct mail appeals if not done with a systematic approach. But when you break […]
Building for a Cookieless Future
What can you control in a cookieless site future The good news is a cookieless future does not equate to a world of no detailed measurement of visitors. Defining third-party tracking and determining if it matters to your site To start, if you rarely use Google Analytics, or if you’ve never used Google Tag Manager, […]
Chatbots, Dynamic Site Content and Offline Communication
Chatbots, Dynamic Content and Offline Communications A true custom experience for your site visitors includes these as influences, but what are the factors? Your sales efforts, planned giving efforts and others should be supplemented through a dynamic chatbot and site content We’ve all seen them at this point: chatbots are prevalent across any given industry. […]
Digital as a Lighthouse in a Pandemic
Digital as a lighthouse in the COVID-19 pandemic While the world shut down and the pace came to a bottleneck, digital teams across the globes provided light for the situation. We got to see digital marketing become a central element that carried brands forward In the early 00s, I sat down with an executive from […]
Connecting the Disconnected through Communication
Connecting data to tell a story through reporting Two different takeaways of data leads to broken strategies between teams. The story of a storm, seen through two different lenses A few years ago, in DFW, a storm came through that was among the most intense I’ve experienced recently. As we were looking at the street […]
Digital Marketing – Beyond the Pandemic
The global pandemic brought new digital habits along with it This is a great opportunity for all brands across any sector. The pandemic is still in full force, which means growth of your digital program is more important than ever before. Some companies choose to use agencies, others keep things in-house. Either path chosen needs […]
Defining Cause Marketing and Corporate Social Responsibility
Defining Cause Marketing & Corporate Social Responsibility Is Cause Marketing simply attaching your brand to a societal subject and posting on social media? There has to be more to it than that. We’ve all seen brands start to pay a lot more attention to subjects of interest and take stands as they see fit Watching […]
Moneyball: Translation to Digital Strategy
Moneyball: Translation to Digital Marketing We can apply many of the principles of Moneyball, advancing digital marketing to new levels. If you’ve not watched Moneyball and you’re in the digital strategy world, I highly recommend adding it to your Netflix queue this weekend. I’ve watched the movie religiously over the years because of my interest […]
Cookies and the Future as Website Visitors
Websites are moving away from cookies—what it means for the user experience While third-party tracking is going away, it may not mean what you think. Google is eliminating some cookie tracking, but it’s not what consumers think If you’ve followed internet privacy as a topic over the past several years, you have heard of Google’s […]