Drive cause awareness with digital marketing

Growing an organizational champion begins by building cause awareness

I believe every human wants to help the world in a variety of ways. But in order to help, users have to understand the impacts and where they can help.

Batch and blast days are over—digital fundraising has to connect to emotions

Think of the last time you first started to show interest in something. What did you do to research that interest more, find products related to it, gain more knowledge of the subject at hand? If it didn’t include Google and social media, you’re considered a digital unicorn.

Nonprofits must get in front of users at the right time and in the right context to help them grow more passionate about the cause

People are searching for ways to help all kinds of difficult situations. Helping the homeless, feeding the hungry, mentoring teenagers and a million other things are top-of-mind for users across the web.

So how do you get in front of them when they’re indexing higher with interest?

Check out the digital demand generation awareness levers to consider.

Google Grant

Reaching users when they’re actively searching out-of-category as well as in-category terms, using Google’s $10k monthly Google Grant available to your team

Social Media

Both organic and paid, pulsing posts around fundraising alongside other evergreen posts throughout the month

Search Interest

Display that hits users who previously searched on a subject

Email Campaigns

Email

Emails to prospective donors who may have given a while back but who would benefit from understanding what the organization is doing now toward the cause

List-Based Display

Coordinating with email content sent to individuals and hitting those individuals with display across the web

Get some inspiration for digital fundraising with some examples of high-performing designs

Direct response fundraising ads are different in nature from other sectors. Showcasing the need state along with a strong CTA is critical.