Drive consideration through digital marketing

Continuing to drive interest of those aware of your product or service is a critical step

The days of counting on one-and-done outreach to lead conversion are behind us. Ensuring your team has a comprehensive remarketing and engagement strategy is significant.

Increasing consideration requires a deeper look at your lifecycle marketing

Whether a visitor has come to your site and only browsed a few pieces of content, or if they have given you some bits of information in order to receive a resource or through a chatbot, the next step in their journey is critical.

You’ve done the hard work to generate their awareness. Now captivating their consideration is your next step!

Turn prospect pixels into people you can remarket to while driving next stage messaging to those who've taken initial steps through gated content

Too many brands don’t deploy levers to increase consideration. Dynamic site content, triggered emails, chatbots and other tactics are strategic channels to focus on to accomplish your objective of consideration.

Check out the digital demand generation consideration levers to consider.

Paid Search

Targeting those who already visited your site, who are again searching at the category level, keeps you in front of your competition after their consideration peaks

Social Media

Paid posts hitting previous site visitors based on previous actions on the site

Trigger-Based Ads

Triggered Ads

Targeted ads hitting users across their web experience based on previous site behavior

Email Campaigns

Email

Triggered emails to users we have in our database, based on behavior on the site

Dynamic Site Content

Content on the site that serves up based on what their previous behavior indicated

Chatbots

Dynamic playbooks aimed at increasing their consideration based on what they previously viewed on the site

Account-Based Display

List-Based Display

Serve up messaging aimed at driving the next piece of the conversation to holistic accounts

Get some inspiration for digital media with some examples of high-performing designs

Each of these ads are contextual to the user’s behavior on each site. But the core elements remain the same for what makes each ad perform the best. A short headline, strong visual and simple CTA can take an ad from a 0.20% CTR to well above 1%. This changes the game.