The days of counting on one-and-done outreach to lead conversion are behind us. Ensuring your team has a comprehensive remarketing and engagement strategy is significant.
Whether a visitor has come to your site and only browsed a few pieces of content, or if they have given you some bits of information in order to receive a resource or through a chatbot, the next step in their journey is critical.
You’ve done the hard work to generate their awareness. Now captivating their consideration is your next step!
Too many brands don’t deploy levers to increase consideration. Dynamic site content, triggered emails, chatbots and other tactics are strategic channels to focus on to accomplish your objective of consideration.
Each of these ads are contextual to the user’s behavior on each site. But the core elements remain the same for what makes each ad perform the best. A short headline, strong visual and simple CTA can take an ad from a 0.20% CTR to well above 1%. This changes the game.
