Having been an owner at a tech startup for several years, and then a leader on an executive team at another, growing the business wasn’t easy. But in both cases, a focus on core numbers led us down to a successful journey. Are you looking for insights for your startup? Learn more >>
With more than 15 years spent driving nonprofit fundraising through digital channels, the landscape has changed time and again. But when you get out of tactic-based mentalities and into connecting the donors with contextual information at the right time, you can advance your mission. Get insights >>
We’ve all seen it: Sales and Marketing teams debating with each other on what a funnel should look like and what it should do next. Some bring in marketing automation, thinking that will fix it. But it all comes down to a few core numbers, which can be executed on global scales. See how >>
Are you focused on DTC strategies and still using your brand site as the main conduit? How should you think about marketplaces such as Amazon and others to expand your reach? What can it do for your business? Working with a brand from Shark Tank, I flipped the script and the company realized record-level profits. Learn more >>
As individuals and as brands, the privacy changes we’re seeing online have significant impacts. But it does not mean the world is moving away from all tracking, everywhere.
From platforms to use for site behavior analytics, to segmentation of visitors, to donation platforms built for today’s mobile world, to which platform to use for your website, a simple digital presence becomes a cloudy mess.
